MARKETING VALUE CALCULATOR · ILLUSTRATIVE SCENARIO

Estimate the waste. Model the savings. Test the ROI.

Create a directional commercial scenario from six inputs. QVitals™ replaces these assumptions with evidence from your marketing systems.

YOUR OPERATING SCENARIO
$75K/mo
$5K$500K
5
6
2
Can you trace revenue back to each channel?
Realisation scenario
$45K
2% of annual spend15%
Savings Ledger · Scenario
IDENTIFY → ACTION → VERIFY → RETURN
Identified
$149K
estimated annual value at risk
Actionable
$97K
illustrative addressable opportunity
Verified
— —
requires QVitals™ evidence
Projected ROI
40%
first-year scenario, not verified
Where value may be leaking · 17% of spend
Avoidable spend$95K/yr
Spend working without sufficient attribution clarity
Operational leakage$29K/yr
Coordination, handoffs, and rework across channels
Duplicated effort$15K/yr
Overlapping work across teams and partners
Underused capability$11K/yr
MarTech capability paid for but not fully used
Projected return
Annual benefit
$63K
Improvement investment
$45K
Net first-year benefit
$18K
Illustrative payback
8.6 months
Projected ROI uses your investment input and the selected realisation scenario. It is not a promise of return.

Submitting saves this scenario and permits Capella Digicrats to contact you about a QVitals™ review. It does not trigger an automated report.

How this scenario is calculated

Waste Intelligence: models four leakage categories from the complexity and attribution inputs, capped at 35% of annual spend.

Savings Ledger: treats 65% of the identified value as potentially actionable. Verified savings remain blank until supported by evidence.

Projected ROI: applies the selected realisation rate to actionable value, subtracts the improvement investment, and divides net benefit by that investment.

Illustrative model based only on the information entered—not an audit, financial advice, a performance guarantee, or a measurement of your business. QVitals™ replaces assumptions with evidence from your own systems.

See how QVitals™ verifies the opportunity →Discuss this scenario with us →
Book a Strategy Session