AGENCY SIDE
Led digital media across major agency networks.
Leadership experience at DDB, Havas in India, and Starcom in Indonesia—serving Samsung, McDonald’s, and multinational brands across APAC.
ABOUT CAPELLA DIGICRATS
Built on one uncomfortable question.
Why does enterprise marketing still run on decks, silos, and gut feel — in the age of AI?
THE STORY
Born from a single question.
We spent more than 25 years inside complex marketing organisations across markets and kept hitting the same wall: brilliant strategy trapped in slides, data that could not agree with itself, and fragmented partners optimising their own piece of the system.
Capella Digicrats was built to connect what the market separates: senior advisory, diagnostic intelligence, a full-stack Marketing Operating System, and governed managed execution.
One accountable system—from diagnosis to continuous improvement.
26 years
across agency, client and technology
Since 2018
Capella-built client relationships
20+ brands
served across sectors and markets
APAC
operating experience by design
SELECTED CLIENT EXPERIENCE
Experience earned across categories, markets, and operating realities.
Since 2018, Capella Digicrats has won and delivered work for organisations across consumer goods, financial services, technology, tourism, media, mobility, and insurance.
Unilever
The Economist
Indosat Ooredoo
Wonderful Indonesia
UOB
FWD Insurance
Infiniti
Tokopedia
Tunaiku
Gojek
Orang Tua
Grab
Paragon
Macau Government Tourism Office
Maxx Coffee
Syngenta
Selected organisations for which Capella Digicrats has won and delivered assignments since 2018. Names are shown as experience references and do not imply current engagements or endorsements.
FOUNDER & CEO
Sunilkumar Suvvaru
A marketing operator and entrepreneur with 26 years across agencies, technology, client-side growth, digital strategy, media, commercial leadership, and high-volume marketing operations.
Capella Digicrats, QVitals™, and QineticOS™ were shaped by a practical question: how can organisations connect strategy, intelligence, technology, execution, and accountability without adding another silo?
FOUNDER–MARKET FIT
Four sides of the marketing system. One operating point of view.
TECHNOLOGY SIDE
Built marketing technology before founding Capella.
As a Principal Consultant at Infosys, led BrandEdge—a global marketing platform supporting organisations including GSK, BAT, and Dentsu.
CLIENT SIDE
Owned growth from inside the business.
Served as Marketing Head at BTPN Jenius during the launch and growth of Indonesia’s first digital-only bank from 2016 to 2018.
ENTREPRENEURIAL SIDE
Created Capella as a strategic operating partner.
Founded in 2018 to connect strategy, technology, intelligence, and execution—building relationships across more than 20 brands.
OUR APPROACH
Four operating principles.
Evidence first
Every engagement begins with the right fact base. Truth over theatre.
Systems over campaigns
We architect compounding growth systems, not one-off campaigns.
AI-native by design
Built in the age of generative AI. Not retrofitted from agency workflows.
Commercial alignment
Marketing decisions must connect to growth, customer value, margin, and enterprise priorities.